Debbie was the founder of The Brighter Group in 1995 and they were appointed as the representative office for the Jordan Tourism Board in August  2000. Debbie has lost track of the number of times she has been to Jordan and has been a trustee of the AJS  for 5 years. Debbie is each year named by the PR Week Power Book as one of the top 10 travel comms influencers in the UK and advises a number of organisations pro bono including Just A Drop, Tourism Cares and the Global Travel and Tourism Resilience Council. Debbie is a judge on the Peace Through Tourism Awards and sits on the advisory board of the Travel Media Awards, the World Tourism Association for Culture and Heritage and is part of the Founding Circle for the World Experience Organisation.