AdventureNEXT Near East, an event to be held at the Kempinski Hotel Ishtar on the shore of the Dead Sea in Jordan from May 15-17, 2017, will be centered around the theme “Revealing New Pathways.” Delegates from around the region are invited to attend and reveal their innovative travel products to international buyers and media as well as to their colleagues.

Jordan, a country steeped in tradition and history but also a leader in active and eco travel, is well equipped to propel the region forward as it works to offer fresh ideas and products that embrace its cultural heritage while looking to its natural riches. From destination development projects that dive into rural and cycling tourism to specific brand initiatives, Jordan plans to become a trend setter on sustainable tourism.

Several examples of such development projects are the Jordan Trail, a continuous route spanning the entire nation; a newly opened and award winning solar-powered Feynan eco-lodge located in the Dana Biosphere Reserve; and The Princess Alia Foundation and Four Paws, both of which work to preserve wildlife and natural areas.

Well known for Petra, Wadi Rum and UNESCO World Heritage Sites, Jordan has adventurous activities that center around those iconic destinations while allowing travelers to hike unique landscapes, sky dive, sand board, climb, bike and more. Other unique activities that delegates at AdventureNEXT may experience include snorkeling and scuba diving the Red Sea from Aqaba as well as hiking the northern forests of Jordan, sampling the diversity of the region unknown to many travellers.

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