HRH Prince El Hassan Bin Talal

His Royal Highness Prince El Hassan bin Talal was born in Amman in 1947.  HRH, who served as Jordan’s Crown Prince from April 1965 until January 1999, is the youngest son of Their late Majesties King Talal and Queen Zein El Sharaf, the brother of His late Majesty King Hussein, and the uncle of HM King Abdullah II.

Prince Hassan chaired the committees overseeing Jordan’s first four  development plans (1973-1975, 1976-1980, 1981-1985 and 1986-1990), designed to bring Jordan into the twentieth century and played a critical role in the Jordan-Israel Peace negotiations that culminated in the Peace Treaty    between the Hashemite Kingdom of Jordan and the State of Israel  in 1994... more

HRH Princess Sarvath El Hassan

Her Royal Highness was born in Calcutta in 1947 to a prominent family of the Indian subcontinent. HRH Crown Prince El Hassan bin Talal and Princess Sarvath were married in 1968.  They have four children and eight grandchildren.

A former ICS officer, Princess Sarvath’s father was High Commissioner to the Court of St James and to Canada, and Ambassador to France and Portugal, as well as Foreign Secretary of Pakistan and Chairman of the Commonwealth Economic Committee.  Her mother was one of the first two Pakistani women Members of Parliament, a several times delegate to the United Nations and Ambassador to Morocco. The Princess was educated in Canada, France, Pakistan and Britain...more

HRH The Duke of Kent

Born in 1935, The Duke of Kent is the son of the late Prince George, fourth son of King George V, and the late Princess Marina, daughter of Prince Nicholas of Greece.He is cousin to both The Queen and The Duke of Edinburgh. The present Duke of Kent inherited his title following the early death of his father in 1942.In 1961 The Duke of Kent became engaged to Miss Katharine Worsley and they married in York Minster. The couple have three children: George, Earl of St Andrews, born in June 1962; Lady Helen Taylor, born in April 1964 and Lord Nicholas Windsor, born on 25 July 1970.The Duke and The Duchess of Kent undertake a large number of official Royal engagements. Each has close associations with many charities, professional bodies and other organisations.




HE Mazen Kemal Homoud, Ambassador of the Hashemite Kingdom of Jordan (Honorary President)

HE Mazen Kemal Homoud took up his post as Jordan’s Ambassador to London in June 2011. Previously Ambassador Homoud was CEO at Jordan Projects for Tourism (2007-2010) and Managing Director of the Jordan Tourism Board (2005-2007). Prior to that his posts included those of Deputy Director General of Jordan’s Investment Board and Deputy Chief of Royal Protocol at the Royal Hashemite Court (1989-1999).Ambassador Homoud, decorated Order of Independence First Class (Jordan), is married to Mrs Alia Armouti and has two children.

Council Members

Forthcoming Events


Basira invites you to attend an informative evening discussion with best-selling author, social activist and blogger, the Jordanian Fadi Zaghmout.

Drawing inspiration from his first fictional novel ‘The Bride of Amman’- the best-seller that tackled the rigid societal norms and expectations imposed on the youth in the city of Amman, Jordan – he will offer insight into the delicate subject of gender rights and personal freedoms, as well as looking into the future and what can be done to change the status quo in the MENA region.

Tickets: £8 via Billetto or £10 at the door

Venue: The Mosaic Rooms, 225 Cromwell Road, Kensington


Refreshments and Book Signing: Juice and snacks will be available for everyone after the discussion and copies of Zaghmout’s novel ‘The Bride of Amman’ will be on sale in both Arabica and English translation at a reduced price and with the author available for book signings.

For more information:

17 Jun 2016 at 18:30 222 Cromwell Rd, Kensington, London SW5 0SN, UK

Past Events

Latest news

Jordan Independence Day Reception


A few photos of the Independence Day reception held last week by the Jordanian Embassy in London. Picture 1: Mrs Haifa Fahoum Al Kaylani is the Founder Chairman of The Arab International Women’s Forum. She is widely recognised for her personal mission in encouraging greater cultural understanding between Arab and international communities, supporting a strong role for women in the ...

Investment in Jordan


If we can solve the problem of the economy… we will overcome the biggest challenge facing us today, because our problem is not political or a security one, it is about economy. His Majesty King Abdullah II, 20 Jan 2015

After strong economic growth last decade, Jordan’s economy has struggled to achieve significant growth in recent years. Whilst there are a number of external and internal factors affecting growth, it is Jordan’s business base that will ultimately lead any recovery. Over 99% of Jordan’s businesses are Micro, Small and Medium-sized enterprises (MSMEs), who between them employ 70% of the workforce and contribute to around 45% .

Visit Jordan


The Jordan Tourism Board (JTB) was officially launched in March 1998 as an independent, public – private sector partnership committed to utilize marketing strategies to brand, position and promote the Jordan tourism product as the destination of choice in the international markets. The adopted strategies are tuned to reflect the true image of the Jordan tourism product, being a cultural, natural, religious, adventurous, leisure and MICE destination.

As part of its marketing strategies, the JTB plans and executes an integrated program of international promotional activities. This program includes the active participation in trade fairs, trade workshops, trade and consumer road shows, familiarization trips, press trips, brochure & multimedia production, and media relations. To carry out its goals, the Jordan Tourism Board utilizes the services of eleven offices in Europe and N. America.

To find out more about The Jordan Tourism Board please visit the website: